Music and the Illusionary Divas

The music industry has often marketed various singers and performers towards a specific target audience. However, the rise of Vocaloid (or electronic idols) leaves many confused and others very curious to know what its all about. What began as a niche phenomenon in Japan has slowly invaded the North American markets. With the rising popularity of Vocaloid Hatsune Miku, we are seeing a plethora of collaborative projects and interactive concerts being held in their honour. Jump here to find out more.

(Originally published on Heliophon)

Cover photo link